Green rectangle with a person holding up a sign that says 'millions of reasons to recycle'.
  • Recycling

RFS Millions Of Reasons

28 Nov 23

We created this guide to aid Local Authority Partners in delivering the communications requirements of the Scottish Government’s Recycling Code of Practice. This toolkit contains a suite of campaign messages which have been tested for resonance and understanding with a sample of Scottish householders to encourage participation and capture themes around social norms, personal responsibility, financial information and thank you/feedback.

RFS Millions Of Reasons Toolkit

Information

We created this guide to aid Local Authority Partners in delivering the communications requirements of the Scottish Government’s Recycling Code of Practice. This toolkit contains a suite of campaign messages which have been tested for resonance and understanding with a sample of Scottish householders to encourage participation and capture themes around social norms, personal responsibility, financial information and thank you/feedback.

RFS Millions Of Reasons Toolkit
RFS Millions Of Reasons Toolkit

RFS Millions Of Reasons Vehicle Livery

Information

We created these assets to aid Local Authority Partners in delivering the communications requirements of the Scottish Government’s Recycling Code of Practice. Vehicle livery templates have been developed so that councils can use the side of their collection fleet to promote the annual campaign.

RFS Millions Of Reasons Vehicle Livery
RFS Millions Of Reasons Vehicle Livery

RFS Millions Of Reasons Web Button

Information

We created these assets to aid Local Authority Partners in delivering the communications requirements of the Scottish Government’s Recycling Code of Practice. These web buttons can be used to link householders directly to information about Recycling Centres including the addresses, opening times and the materials collected.

RFS Millions Of Reasons Web Button
RFS Millions Of Reasons Web Button

RFS Millions Of Reasons Quarter Page Ads

Information

We created these assets to aid Local Authority Partners in delivering the communications requirements of the Scottish Government’s Recycling Code of Practice. The purpose of the press ad/poster is to reinforce the annual campaign messaging. These assets can be localised and resized so they can be used in a range of publications.

RFS Millions Of Reasons Quarter Page Ads
RFS Millions Of Reasons Quarter Page Ads

RFS Millions Of Reasons Press Ads

Information

We created these assets to aid Local Authority Partners in delivering the communications requirements of the Scottish Government’s Recycling Code of Practice. The purpose of the press ad/poster is to reinforce the annual campaign materials while promoting where the nearest Household Waste Recycling Centre is.

RFS Millions Of Reasons Press Ads
RFS Millions Of Reasons Press Ads

RFS Millions Of Reasons Leaflet

Information

We have created a selection of materials as editable templates to illustrate how campaign messaging can be used across a variety of touch points. The campaign message can be tailored for your requirements, changing the ‘reasons to recycle’ to reflect the services that you provide.

RFS Millions Of Reasons Leaflet
RFS Millions Of Reasons Leaflet

RFS Millions Of Reasons A Little Effort Leaflet

Information

We have created a selection of materials as editable templates to illustrate how campaign messaging can be used across a variety of touch points. The campaign message can be tailored for your requirements, changing the ‘reasons to recycle’ to reflect the services that you provide.

RFS Millions Of Reasons A Little Effort Leaflet
RFS Millions Of Reasons A Little Effort Leaflet

RFS Millions Of Reasons 54% Leaflet

Information

We have created a selection of materials as editable templates to illustrate how campaign messaging can be used across a variety of touch points. The campaign message can be tailored for your requirements, changing the ‘reasons to recycle’ to reflect the services that you provide.

RFS Millions Of Reasons 54% Leaflet
RFS Millions Of Reasons 54% Leaflet