Communications has a key role to play in engaging and motivating the public to change their behaviour through effective and accessible messaging.
Research conducted by Zero Waste Scotland indicates that littering behaviour is affected by a number of factors including location, amenity, time of day, social situation, audience and perception of individual litter types.
Below you will find materials and messaging for nine different locations. The materials include PDFs that can be used as they are, plus the corresponding design files, so that with the appropriate software, they can be amended to suit your specific requirements.
These materials have no overarching branding or style in use, allowing you to apply your own, if desired.